Sunday, April 13, 2014


Wearing: Vintage angora wool knit (similar here), SHEIKE skirt (dropping in stores & online soon), Tony Bianco boots, MIU MIU shades via Sunglass HutHer Fashion Box necklace

There is no better sensation than feeling like a fluffy cotton candy, wearing shades too wide for your face, and generally badass-ing in strut-worthy stiletto boots. 

And what better way to deal with this excess energy of happiness than to wear it to the final day of MBFWA, which I did, and totally do not regret, no hashtag YOLO required.

I am so eternally grateful for SHEIKE to allow me to a part of their fashion week adventures, in great company with Amber Renee and Dasha Gold (The Trend Spotter).

Also, if you're interested in the story behind this green sweater: 

In an effort to debunk Anthony's St Patrick's Day theory that no one looks good in green, I pulled out, from my mom's* wardrobe, numerous articles of clothing that even remotely resemble this majestic shade of envy. Anthony's ridiculous, off-handed comment and/or facebook status put me into a whirlwind mission to prove him wrong. Did I do green its rightful justice? You tell me.

Either way, in hindsight, I'm glad I did that because I would not have otherwise uncovered this gem of an angora wool sweater sitting at the back of mom's wardrobe, long forgotten by its owner. 

*green is my mom's lucky colour because her astrological book says so, so it just makes sense that her wardrobe is filled with shades of said colour.  She recently announced that mine is yellow. Should I be redecorating my wardrobe to this colour?

Photos by Nikki Chowdury

Saturday, April 12, 2014


I'm wearing: Prada PR 29PS sunglasses via Sunglass HutSHEIKE Arctic Crop Knit (black will be in stores soon, meanwhile you can shop the Mint version here), Hello Parry Alice Neoprene skirt, Vintage sheer top from Japan, Billini Sia ankle boots, Her Fashion Box Androgychic ID bracelets worn as ankle cuffs

This was my #MBFWA outfit for Day 3. I wanted to wear comfy heels (you'd do the same after experiencing two whole days of stilettos), so these ankle boots were perfect. I've been doing the bracelets-as-cuffs thing lately and I'm loving it because they add a bit of detail to an otherwise mediocre monochrome outfit. 

I'll be posting runway photos soon, after I get my Macbook Air fixed. Fashion week meant running around like a mad headless chicken from Sydney Uni to Carriageworks and back, so my laptop was exposed to the rain & water got into it and now it refuses to turn itself on. I'm working off Anthony's Macbook now so no complains, but I would much prefer to have my Air back D:

Now that fashion week is over, I just want to express how happy I was meeting all my new fashion friends that I wouldn't have met otherwise. 

Special thanks to Yvan Rodic, Caitlyn Paterson, Troy Beman, Jess Rogers, Katie, Maddie and TJ Riley, Elle-May Leckenby, Nikki Chowdury, Xian Han Shen, Christina Vahaviolos, Christine Ai, Elliot Hunt, Myles, Andrea Hetherington, Christopher Haggarty, Warren Pasi, Mike & Kei, Darren Luk, Chloe Morello and everyone else for making my first Mercedes-Benz Fashion Week experience so special. I've linked to their blogs/websites so you guys should definitely check them out by clicking on their names. These are some seriously talented and underrated people out there. Keep in touch & I have  no doubt we will see each other again soon! :)

Monday, April 07, 2014


Photography by Yours Truly

I am still in awe. This is my first ever (I repeat: ever!) Mercedes Benz Fashion Week experience, and I don't think I'll ever forget it. 

More than just an eye-opening experience physically (the overwhelming street style photographers that were so kind to want to take pictures of me- why me?!), this is also one of the most emotionally influential events in my life. 

As a final year Sydney Uni Commerce student studying Accounting and Economics, I have friends constantly talking about which Big 4 accounting firms/ prestigious investment banking firms they're applying for grad jobs this year. Needless to say it makes me just a little hesitant about my choice in wanting to work in fashion. 

"Are you sure? Fashion is so competitive. And it doesn't pay very well. You should just work in accounting, earn a steady, healthy income & spend that on fashion instead!"

Sometimes I'm swayed by it. I sound so certain about my choices but to tell you the truth, I'm actually so, so scared of the potential consequences. What if I don't make it in the fashion scene? Will I have to one day choose between dinner or rent? 

But after attending this show, after seeing this amazing designer's work featuring lots of bright pinks and fluffy feathers, it left my heart palpitating for hours after the show ended, and just made me so much more sure about my future career in fashion. 

This may sound so cliche, but I'd rather be broke and spend my life breathing fashion, than be rich and sell my soul to Wall Street. 

Saks 5th Avenue here I come.

Wednesday, April 02, 2014


Warning: This is a drool-induced post.

There's a negative correlation between the days till mid semester exams and the length of my hours spent window shopping. Here I've curated 25 items that are currently on my radar/wish list, to help with your procrastination. Bam, how considerate. :P

Click on the pictures to be directed to the link/shop :)

1. Chunky turtlenecks

2. Grey on grey on grey

3. Pastels --> baby blue, pale pink

4. Slip-ons

5. Oversized coats

and yea, your wardrobe can thank me in the comment box below. Or bake me caramel slices. In which case I'm thanking you in advanced :P

Monday, March 31, 2014


Good morning! I've been wanting to do this post for a while now, finally got around to doing it last night. I get these questions a lot so I thought I would put up an FAQ post. 

1. Who takes your photos?
I used to take them myself using a tripod & remote control, but since early this year I lost my remote (I know, what an idiot), so I've been getting my friends to do it. So far I've used my dad, Theresa and Anthony (I usually credit them in the pics). Sometimes I collaborate with photographers for certain outfit posts.

2. What are you studying & what year are you in?
I am double majoring in Accounting & Economics, and I'm a 4th year Commerce (Liberal Studies) student at Sydney Uni.

3. Where do you work?
I work 3 days a week as a finance intern at a luxury fashion house.

4. When did you start FABSOC (Fashion and Beauty Society)?
I had the idea back in Sept '12, but didn't actually start the first branch at Sydney Uni until early March '13 with the help of GlamCorner

5. Can I join FABSOC?
Yes, of course! We have now branched out to UNSW, Macq Uni and soon to Melb Uni. You can contact your own Uni's FABSOC directly, or email me if you wish to start one at your uni.

6. How many languages do you speak?
English, Cantonese, Mandarin and Malay. I took introductory Korean, Jap and Spanish classes intermittently but forgot 80% of what I learned within a few months.

7. Where did you dye your hair? 
I did it at a Korean salon in Malaysia for RM300 (that's $100!)

8. How long have you been blogging for?
I started late 2011 under another pseudonym, relaunched it as Bam It's Joanne in early 2013.

9. How did you get into blogging?
I mainly started posting outfit pics on Instagram & realised that I actually enjoy showing off my clothes. So I thought, why not.

10. What's your background/where are you from?
I'm Malaysia Chinese, born in Australia and left when I was 5. My parents are both English-educated & didn't utter a word of Mandarin so they wanted to send me back to Malaysia to learn Chinese. I went to Kuen Cheng in KL for junior high before going to California for high school. I then came back to Australia for Uni because who says to HECS benefit?

Happy to answer any other questions, just drop them in the comment section below :) And if you comment on my previous post asking me a question, I'll answer them when the giveaway ends in two weeks :) Join the giveaway here.

Sunday, March 30, 2014


Happy Sunday! 

I wore this outfit to a great friend's 21st last night - all black & gold! Ever since I've gotten it last week, this dress has become my new favourite LBD- it hugs my figure so well (dresses are usually lose on me!) and I love the cut on the hem :)

But my favourite part of this outfit is the clutch!! When I saw it on the website it looked quite small, so when it arrived on my doorsteps I was pleasantly surprised at how it was able to comfortably fit my wallet, phone charger, phone, lipgloss, lip balm, etc... (Yes I'm a paranoid)

 This is the perfect sized, perfect coloured clutch for any night out. I even doubled it up as a weekend bag while roaming around Glebe Markets during the day! Once you have this clutch, you won't have to get any other one for the rest of your life. 

And the best thing is.. YOU COULD WIN THIS! (Instructions are at the end of the post)

I'm wearing: OSKAR dress via The Chic Hunter, Billini shoes and clutch, Her Fashion Box necklace and bracelet, and my hair tie. I ALWAYS have a hair tie on my arm. It's unattractive but it's true.

Shop this post (Similar items):

I just want to take this opportunity to say that life has been treating me really well lately- if you're around me you'd know that I have been happy/hyper (these two words are interchangeable when it comes to me) for the most part of this month. Granted, there are some stuff that I wished would turn out better, but I'm not complaining, and I'm content. 

"Be happy about nothing and you'll be happy about everything". I've been trying to apply this quote to my life since the beginning of this month, and I can honestly say that it HAS made some changes to my perspective in life, and I'm genuinely happy every day from the bottom of my heart! I don't know if any of you have ever experienced this but it feels so good and I never want it to end. 

One of my happiest moment this month was getting invited to MBFWA shows!!! I'm so incredibly honoured and I feel so blessed.  If someone told me a year ago that I'd be invited to shows by Aurelio Costarella and other amazingly talented Australian designers, I'd just laugh at them. C'mon, be real. Even now, I still feel like it's a dream. Like maybe they sent the invites to the wrong email address and any moment now they'll send me another one saying "Apologies for the confusion but we're actually NOT inviting you. Sorry." :(

But let's hope that doesn't happen. Positive thinking! :)

So this is the bigggg announcement I've been waiting to tell you guys, and what better way to celebrate it than to do a giveaway?!

So here goes, the giveaway I've promised you guys-- you know the drill! 

P/S: I had someone email me from the last giveaway saying they weren't able to leave a comment on my blog for some reason, so I've decided to use Rafflecopter so it's more fair for everyone as you DON'T have to follow ALL the rules to enter. But the more you enter, the higher chances of winning!

Just follow the instructions below and you're all set! :)

Lastly, I'll leave you with an eyesore a picture of the super sexy photographer posing in his red underwear....

I didn't get his permission for posting this so let's hope he doesn't see this post! :P

Happy Sunday and Good luck everyone! :)

Monday, March 24, 2014


Went to the Opera House for a festival the other night with my parents and this is what I wore! This bag and boots are literally now part of my wardrobe staple! It's become my everyday bag - the size is just perfect for me to fit in everything I need on a daily basis, both for work and Uni (if I don't zip it up I can even fit my gym gear in it! Believe it or not!) 

The ankle boots are something I've been searching for hi and low for a few seasons now (I wanted the PERFECT shoe) and I'm so happy I'm now the proud owner of this sexy pair! The heels are a little tall for my usual day to day, so I would wear them either to the office (because I know I won't be walking around much) or nights out. I have only worn them to Uni once, and that was during O week where I had to stand at the FABSOC stand all day and it killed my feet! Lesson: NEVER wear heels if you know you'll be standing for 7 hours straight. 

Towards the end of the day I took my shoes of, sacrificing walking on muddy grass with my white polka dot socks! Which is funny because I've worn these to night outs/clubbing before and they were perfectly comfortable! They have now become my clubbing go-to. I'm sick of glamming up for the night but ending up not enjoying myself because my feet hurt too much for stupid heels that look pretty but are totally uncomfortable! These black booties are not only chic but also super comfortable (I was jumping around in them for 2 hours last Friday for a mate's 21st and I didn't even complain about my shoes- NOT ONCE!) 

Anyway, enough of my rambling. I wanted to answer a question I've been getting a lot lately (it's an FAQ)- who takes your photos? Well, it really depends. I used to take them myself but I recently lost my remote control (I know! What an idiot sigh) so I've been getting help from friends and family to shoot it for me! For this particular outfit, my lovely dad was photographer for the night, and I think he did quite a good job! What do you guys think :P Comment in the comment section below! :) 

Wearing: Billini Dorsal bag, Billini shoes/ankle boots, Cotton On Denim, Sportsgirl sunnies

Tuesday, March 11, 2014


A few weekends ago I had the pleasure of styling a test shoot for Chadwick Models. The whole idea was very minimal, simple dressing that highlights the model. What's more exciting, is that the pictures are now officially up on the Chadwick Model's page! Yay :) Click here to check it out.

I'm happy to finally reveal all of the photos from the shoot to you! Hope you enjoyed and would love to hear your thoughts - let me know which ones are you favorite in the comment section below!

Model: Jenna Owen of Chadwick Models
Photo: Elliot Hunt Photography
MUA: Rose Mossman
Styling: Joanne Phua

This was one of the best teams I've worked with, everyone of us- photographer, MUA, model and myself got along really well. Fun fact: Jenna is an amazing model but also an aspiring actress! Good luck Jenna :)

Wearing: Eska Alikai Crossover shirt, Lack Of Color Montana Midnight Muse, Eska Alikai T-shirt, Molten Store silver bracelet, Mink Pink leotard, Karl Lagerfeld sequinned color and thrifted oversized coat (size 14!).