Tuesday, March 31, 2015


How many fashion rules can a fashionista break, if a fashionista could break fashion rules? 

In this outfit alone, I have broken three (...that I know of, there might be more). Mixing metals, accessorising and wearing a pair of jeans under another. The latter is not so much a 'rule', more so a 'whothehelldoesthat?' question, to which I respond - skinny people with oversized boyfriend jeans.

Let's start addressing these issues one by one. 

One, mixing metals. I have no reason to think why we should segregate rose gold, yellow gold and silver/ white gold. Colour segregation is a crime in the human world, so what makes you guys think it's okay for jewellery to be treated that way? Rings have feelings too.

Two, over-accessorising. I just counted - I have 14 rings in both hands, that makes 7 each on average! This is in no way hygienically practical (I've abandoned rings in washing basins before), but totally rapist-proof (blood will be shed if you throw punches at someone's nose). For personal safety and a defence mechanism, I say, heck, layer them babies up!

Finally, jeans over jeans. This is a fairly new concept to me, for I've never seen it done on the streets before. I was inspired by David Jones' latest denim editorial featuring Montana Cox where she layered two pairs of ripped skinnies together, and I thought, why, what a great way to wear my oversized boyfriend ripped jeans without folding them down the waist! Yes, that is what I usually do when even the smallest size is too large for my petite frame.

Do you dare break any of these rules? 

samantha wills statement necklace
samantha wills bohemian bardot ring & assorted fine jewellery
samantha wills bracelet worn as ankle cuff

Tuesday, March 24, 2015


I'm wearing: LIFE with BIRD sweater and jogger pants, Seed Heritage shoes, eQuip headband

LIFE with BIRD has an amazingly stunning diffusion line called L.W.B, and it is a thousand shades of grey and black basics with a twang of modernity. Simply put, it is a normcore heaven.

I would not call myself 'normcore' blogger, but I do appreciate simple, clean aesthetics - any wardrobe requires basics. So imagine my frustration when trying to pick pieces out - 'Ooh, I loooove that piece.' 'Oh my god, that piece is even more stunning!' 'Wow, look at THAT.'

In the end, for my third instalment of the grey series, I decided to settle for comfort. An effortless, 'I woke up like this' look, but with some simple heels and glamorous headpiece for a nice touch. Who would ever think to wear pajama with heels and a Golden Slipper-appropriate headpiece? This outfit probably wouldn't sit well with some of you, but I enjoy putting unexpected pieces together - just to mess with your head a little.

Shop comfort basics:

Saturday, March 21, 2015


I'm wearing: Life With Bird top, Black by Geng culottes, Seed Heritage shoes, Equip ear cuff (yes, just one!). Blonde hair by Amaya. 

Keeping in line with the grey theme lately, I've been experimenting with varying shades of grey to my heart's content. I've also noticed that I like pairing my grey outfits with silver accessories. It's very in-line with the modern, clean, no-bullshit aesthetic that I'm feeling very much lately.

Shop the grey/silver story:

Wednesday, March 18, 2015


I apologize in advanced that this is NOT going to be a fashion/beauty post, but one about entrepreneurship, which is my second passion. Read on, but you've been warned.... 

As some of you may already know, Im highly interested in the entrepreneurial scene, having starting my own blog and turned it into a business. I have also dipped my fingers into started Australias first Fashion and Beauty Society (FABSOC) that has now spanned across five major universities in Australia! We are joining forces with some major brands to launch a Blogging Conference soon, and will give out details on that when we finalize the details.

Anyway, I remember attending one of Jack Delosas entrepreneur conferences called 'Unconvention' last year. One of the selling tip that I walked away with that Ill always remember, is to have a video on your landing page as a hook to tell your story/ what your business is about. With so many tech devices and social media channels, we are craving instant gratification. Words / blogs just dont cut it anymore - people are turning to YouTube, Vine, Snapchat and Facebook videos for entertainment. And if done right, for the entire duration of your video, you have your audiences full attention - something hard to come by in this fast paced day and age.

So when I chanced upon Pitchi, a selling platform where people sell via videos, I was instantly enthralled. An eBay with videos instead of pictures! What a great idea! It was one of those moments where I went, why havent anyone thought of this before?

Here are a couple of my favorite videos:

And of course, a video for us fashion freaks:

I was really lucky to score an interview with James Curtain, General Manager of Pitchi. He was previously the General Manager of Carsales, so he has a serious amount of experience in online selling. 

Heres the lowdown-

1.     'Pitchi' sounds a lot like 'picture', which is what you want to get away from, and into videos.. So why the name?

The name refers to pitching an item for sale. When we list items for sale we are trying to convince someone to buy it were pitching it! So were playing on that idea because with a video you can do so much more to pitch your product or brand.

2. You have grown so much in one year! Even though what everyone sees is the reward, what has been the most stressful part of this journey?
Just getting the site off the ground and hoping that everyone would love it as much as us, but it felt like we were embraced straight away! Its been amazing watching the site grow and see so many cool new sellers getting on board as well as the great response from the community. 

3. Where do you see Pitchi in 5 years? 

A household name known for being a site where people discover cool and innovative new products and quirky sellers. 

4. What's the most memorable Pitchi video you've seen of all time? 

We really like EAT.ME.DOs Popsicle Earrings as the Pitchi really shows off how fun these accessories are and the enthusiasm that the designer pours into her creations. 

The Freefold Stool by Fold Theory is also another favourite. We love the idea of using cardboard to create modern and contemporary looking furniture. Video here: 

5. What is the secret to the success of Pitchi? 
A simple idea that inspires people. We have made using Pitchi as easy as possible, while maximising the engagement youll get out of it. We also support our sellers on our blog and act as an inspiration hub for emerging entrepreneurs. We are here to help grow ideas and we think people appreciate that.

6. What is your single, most important piece of advice for the young entrepreneurs and Gen Y start ups? 
Build relationships. No one is an island get out there and meet your customers and collaborators. You might have the greatest product but you need to be engaged with the market to get it out there.  

7. If you could go back in time, what would you tell your pre-Pitchi self?

Youre totally right, they are going to love it!

And youre right, James - we do!! 

P.S: For those of you wondering about the blog title, Shark Tank Australia is one of my favooooorite TV shows (Yes, I love it as much as I love Friends!!! That says a lot!). Janine Allis (founder of $140mil business Boost Juice) has got to be my favorite judge on the show, and I particularly love her blog! She has such amazing tips for young entrepreneurs like ourselves. Her blog posts are succinct and useful, and somehow still remain quirky and genuine. 

Here are my Top 3 favorite blog entries by her: 

Maybe I'll be able to interview her for my blog some day! #NeverSayNever :D

Tuesday, March 10, 2015


I'm wearing: Black by Geng dress (worn with sweater over the top), Billini bag, Seed Heritage shoes, eQuip earrings

A bit obsessed with grey on grey pairings lately, as you can see. I think I've stocked my wardrobe with enough black items. Next colors on the list are grey, camel, khaki, nudes and whites. What's your favorite color this season?

Photo by Michelle Xu

Sunday, March 08, 2015


Wearing Three of Something lace dress, Boohoo sunglasses, Hello Parry earrings, Dainty and Bold necklace

Usually around this time of the year (call it what you may - Summer/Fall, trans-seasonal, Sydney PMS-ing), my skin desiccates into the likes of dry cereal flakes and raisins in a bowl of Special K. And believe me when I say that no amount of organic soy milk -- in this case, moisturiser -- can combat that. 

However, in the few weeks since I've taken up the Skin Republic four-week challenge, I've had considerably less skin dryness as the colder weather sets in. I went through four Collagen Infusion Face Masks - once a week, and at night time before bed. Although the instructions on the packet suggest that I take my mask off after twenty minutes, I usually sleep with the masks on. This is okay because all of the Skin Republic masks are hydration masks, so they do not have the drying effect that mud masks do that will dry your skin out if put on for too long!

After four long weeks, my skin has dramatically improved, even though the most visible period was the first time I used the mask. It's easy to forget and take for granted the difference after three long weeks of enjoying lovely, glowing skin (see picture above!), but I thought the best way to capture my first impression is the next-day email I sent to the girls at Skin Republic to share my excitement. This is ACTUALLY an extract of the email I sent her (Alex, I hope you don't mind me sharing this :P):

Omg Alex! Last night I used the anti wrinkle mask (the yellow one) and it was amazing!!! I didn't notice until I was putting makeup on after gym and I didn't even have to use concealer because my usual acne bump was pretty much gone.

I think this one has the most visible difference out of all (I've now tried all!) of them. I left this to use the last because I thought "Nah I'm still young I don't need to do anti wrinkling" but I was wrong! 

Boy, I was SOOO wrong! It's never too early to take preventative measures against facial wrinkling. In fact, our skin dries out really quickly without us knowing it! For example, when you're scrubbing makeup off your face, the chemical dries your skin out. That is why it is incredibly important to tone and moisturize after cleansing. And on top of that lots of H2O and a hydration mask weekly for water retention. This gives off that glowing, dewy look that is all rage in the beauty world right now, because it symbolizes youthfulness.

At the risk of sounding vain, there's something about collagen that now makes my eyelids flutter. In my defence, and with the help of an elaborate scientific research study, wait - who am I kidding?! Google, collagen is a protein that connects our cells, tissues and organs. As we age, our overall collagen level declines. So to put simply, companies like Skin Republic has now created collagen that will give us the 'protein of youthfulness' we had when we were little.. so why not embrace such technological advances?!

Not to blow my own horn or anything, but I can now claim that I love protein just as much as my new gym-loving neighbour aka Hollywood hunk from Current Issues in Management Accounting. (hehe)

Take their skin care quiz here to find out which one suits you, or check out the one I used - Skin Republic Collagen Infusion Face Mask Sheet here.  

Thursday, February 26, 2015


I've plastered all over my social media channels but here are the first proper photos of my BLONDE HAIR! Yes, I've gone blonde and I'm still in the midst of compiling all your questions about dying my hair with Amaya - which will be out in a future blog post!

Thanks to YOU GUYS - your support and encouragement - I had the opportunity to collaborate with Kath Purkis and Her Fashion Box to model my Top 10 favourite, and here are the results! 

You can look at the full set of photos here.

Also don't forget to check out Sharon Farrell's Top 10. If you're not already aware of her awesomeness, she's an amazing makeup artist, and I met her at a Nuffnang Dubai event where she was super lovely to speak to! Her makeup was on point even off camera, and yup I already know what you're wondering, her YouTube channel right this way. 

BUT before you do that, tell me - which outfit do you like best?! 

Wednesday, February 04, 2015


So I was browsing ASOS today (as you do), and you know how they play an amazing selection of musics during their model 'catwalks'? I am eternally grateful to ASOS for listing the songs and artists names, because otherwise the lyrics will be stuck in my head and I would never know who sang it and what song name was.. Hands up if you hate it too!!

Now this is how I chanced upon Whinnie Williams (all good stories start with fashion, always), and I decided to search her up on YouTube after my 5th hour of saving items/ adding to cart /removing from cart because $$ /adding back to cart because YOLO (please don't judge).

It seemed impossible, but her music videos made me like her even more! In a recent interview with her by Red Carpet TV, she described her music style as "60's French". Which I wholeheartedly concur - even the music video styling is on point. Her signature makeup look (on and off music video) is very 60's Twiggy inspired - long, big lashes and big hair. In terms of clothing styling, there are many Chanel-tweed jacket references, and I've spotted her red Miu Miu sunnies in more than one video (I have the same one in a leopard print version from Sunglass Hut! Does this mean I've got Whinnie's fashion approval?!).

Anyway, I'll spare you further girl crush rants, but she is now my #WCW (Women Crush Wednesday, a highly popular Instagram tag as of late, along with #TBT Throw Back Thursdays and #FBF Flash Back Friday. Who invests these? Seriously). Even though her style is not something I'd wear myself, but I admire how she brings herself, and how she wears it so well... Love it when people stick to their style and nail it! For example, my friend Alisha Yi nails 'sportluxe/ normcore', Yan Yan nails 'i woke up like this / casual idgaf cool', Olivia Palermo nails 'polished, luxurious chic'. None of them are 100% my style/ where I draw my fashion inspiration from, but I'm obsessed with them as a person because they can do no wrong in their niche/department.

ANYWAYYYY, I digress, please enjoy some Whinnie Williams as embed here. She deserves a lot more fame and views on her videos - comment if you agree!

Tuesday, February 03, 2015


Self-pampering Without Leaving Your Bed 101


1 x bowl of Greek yoghurt and some fresh fruits (preferably in Australian flag colours)

1 x box of stick-on Elegant Touch nails (breakfast in bed? pfft, perfect nails in bed! Or better yet, perfect nail beds)

1 x box of Eylure eyebrow palette for highly achievable 'Instagram Brows'

1 x good book (I'm currently reading Ender's Shadow by Orson Scott Card.. it's too addictive!)


Step 1: Place eye mask on your eye bags 

Step 2: Place neck and decolletage mask on neck and decolletage

Step 3: Eat your yoghurt

Step 4: Read a good book for 30 mins, or just close your eyes and relax

Step 5: Remove eye and neck masks

Step 6: Admire the difference Skin Republic masks made to your skin

Step 7: Put your best brow game on

Step 8: Glue on some nails (to look done up in under 5)

Step 9: Smack on your go to red lippy - M.A.C 'Red'

Step 10: Spritz on Chanel No. 5 Eau de Parfum

And there - done! Any boy who ever hurt you, any boss at work who's ever condescending to you, any chick who's ever fake to you... None of them can put you down now, because you love yourself. I know this does come across as a little superficial. My mom, a strong follower of Osho, will say - Jo, these things are fleeting, temporary. They make you feel good for a while, but after that, you're still hollow inside. 

No, mom. These things make me feel better about myself. Sometimes you need to shower yourself with love, with a little self-pampering. Sometimes an under-eye mask filled with collagen is all the nudge you need to come to a realisation. That everything else is just fleeting - heartbreaks, condescending bosses, fake friends - they are all for that moment only, it's your mind that eats up all the negativity and hold grudges and make Spotify playlists full of sad songs.  

So pick out a mask, close your eyes, relax, and most of all.... be happy with yourself. Happy for being yourself.... and also for having gotten rid of your dark circles.

Monday, February 02, 2015


Potentially the loooooongest photo post you'll ever see from me!!

Here are the outfits breakdown: 

1. American retro shirt dress and hair piece from Napoleon Perdis lifestyle, House of Holland sunglases, Louis Vuitton flats

2. Camilla and Marc top, Camilla and Marc pants, House of Holland sunglasses, Louis Vuitton sprouse print pumps, Karen Walker x Benah cross body bag

3. Uniqlo oversized shirt (size M - I've gone two sizes up!), DIY shorts from Aeropostale, Louis Vuitton Oh Really pumps, House of Holland sunglasses

4. Camilla and Marc dress, Napoleon Perdis bag chain used as belt / "bum bag", House of Holland sunglasses, Louis Vuitton sprouse print pumps

5. SABA vest worn as a dress,  Napoleon Perdis bag chain used as belt, Louis Vuitton loafers, House of Holland sunglasses

6. Victoria's Secret front clasped bra, SABA cropped pants, Louis Vuitton sprouse print pumps, Samantha Wills gold bar necklace, Sportsgirl sunglasses, Napoleon Perdis lifestyle cross body bag

7. ASOS shirt dress, Karen Walker x Benah cross body bag, Louis Vuitton loafers, House of Holland sunglasses

8. Victoria's Secret bra, Aeropostale cut off denim shorts, House of Holland sunnies and Adrift Clothing kimono

9. Adrift Clothing shorts, Uniqlo shirt

10. Camilla and Marc top, Adrift clothing shorts, Karen Walker x Benah bag, House of Holland sunglasses

Phew! That's was a mouthful!

I thoroughly enjoyed creating this editorial with my partner in crime Phi Hung... if it weren't for him being in another state, I'm sure we would spend every weekend together frolicking around car parks and beaches and doing what we love... creating amazing content! 

I loved styling each and every one of these, my personal favourite would have to be a battle between the Camilla and Marc head to toe blush look, or the Uniqlo shirt and cut off denim shorts casual look!

And I want to know, which one is your favourite outfit?